Differentiate & Dominate:

A Contractor's Guide To Winning In A Crowded Market

Differentiate & Dominate...

41 Strategies To Help You Work Smarter, Live Better, & Build A Profitable Contracting Business

ABOUT

The Book

In an industry where trust is the most valuable currency, how do you become the home service pro that clients not only choose but champion? This book provides the blueprint for building a home services business founded on unshakeable trust and authentic relationships. It's a guide to moving beyond transactional sales and toward true customer loyalty.

Picture a business where a steady stream of high-quality leads comes from enthusiastic referrals, where you can command premium prices because your reputation precedes you, and where you've built a team that is as committed to your vision as you are. This is not a far-fetched dream; it's the proven result of the strategies laid out in these pages. You'll learn the art of transparent communication, how to set and exceed client expectations, and the small, personal touches that make a massive impact.

This book dives deep into the psychology of customer connection, revealing how to create an experience so positive that your clients become your most effective sales force. From crafting a compelling brand story to implementing a follow-up system that fosters lifelong relationships, you'll gain a comprehensive framework for building a business that is not only respected but beloved. If you're ready to build a legacy of trust and create a business that thrives on its reputation, then this book is your essential guide.

This book will help you to:

  • Build an Unbeatable Online Reputation: Proactively manage and leverage online reviews to create a powerful stream of inbound leads.

  • Implement a "Surprise & Delight" Program:
    Use small, unexpected gestures to create memorable experiences and lifelong customer loyalty.

  • Develop Authentic, Non-Salesy Marketing: Connect with potential customers on a human level, making your brand the only one they want to deal with.

  • Improve Team Culture and Retention:
    Invest in your employees in ways that make them advocates for your brand and your quality.

  • Systematize Your Production:
    Build repeatable processes for sales, production, and service so the business can run efficiently without you.

Table of Contents

Part 1: THE PROBLEM WITH THE HOME SERVICE INDUSTRY

Why most contracting businesses struggle to stand out today.

pART 2: WHY DIFFERENTIATION PAYS

The powerful benefits of being unique in your market.

PART 3: The Key to Success – Be a Maverick

Embrace unconventional thinking and calculated risks to become a market leader.

part 4: bb'S FAVORITES

Brian's top strategies for creating memorable customer experiences.

PART 5: SALES & SERVICe

How to sell with transparency and a unique, consultative approach.

PART 6: finance & employees

Managing money and building a loyal, high-performing team culture.

PART 7: PRODUCTION

Delivering exceptional quality and service throughout the entire job.

part 8: closing

Mastering follow-up to build lasting relationships and earn referrals.

A Message from Brian

I know what it feels like to be stuck. For years, I ran my business the way everyone else did. I’d grind through 60-hour weeks, hustle for every lead, and constantly find myself running around like a chicken who just had their head cut off! My business was running me and I was burning out.

The turning point for me came when I realized that being just a little bit better wasn't enough. I had to be completely different. I had to break the unwritten rules of the contracting game that were keeping me and so many others stuck.

That’s why I wrote this book. It genuinely pains me to see great contractors with immense talent and work ethic undersell themselves and struggle just to keep the lights on. They’re stuck in the same cycle I was, and they don’t see a way out.

This book is the playbook I wish someone had handed me ten years ago. It’s a collection of the unconventional, anti-establishment strategies I used to turn my own company around—the things that actually worked. It’s not about working harder; it's about fundamentally changing the game in your favor.

My hope is that this guide gives you the courage and the tools to stop being just another bidder and start being the only logical choice in your market. It’s for every contractor who knows they’re worth more and is ready to build a business that provides not just a great living, but a great life. If that's you, this book is your blueprint.

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